Resources for well-founded decisions

A sunny Saturday in February versus a rainy Tuesday in November: The admission price is the same for both days, yet the demand is completely different. What happens when prices reflect actual demand?

Geert Gebben (General Manager, Tauern Spa Kaprun) and Jean Marc Mathias (Market Manager, Pricenow) use the Tauern Spa Kaprun as a case study to show what the journey from static to demand-based pricing looks like, what has changed in concrete terms, and what other thermal spas and leisure pools can learn from it.

What if guests no longer book for themselves, but have an AI do it for them? A development that goes far beyond just a new booking channel.

Felix Wohnhaas (CTO) and Reto Noerpel-Schneider (CEO) of Pricenow explain what agentic commerce means for the experience industry: where the shift is already a reality, what it means for brands, and what experience providers can do now.

When guests change, booking behavior becomes more short-term, and competition shifts towards experience providers, it's no longer enough to simply make tickets available for online purchase. You need a setup that grows with the guest.

In conversation: Masha Fux, Member of the Executive Committee of Touristische Unternehmung Grächen AG Reto Noerpel-Schneider, CEO and Co-Founder of Pricenow

We illustrate what this looks like and what it specifically means using the example of Touristische Unternehmung Grächen. We explore three questions: Guests are changing – what does this mean for online sales? Advanced Ticketing: How do you move from selling tickets to selling the entire experience? How do bookings transform into knowledge that flows back into the next season?

At Erlebnisberg Golm, guests order via mobile phones and that changes more than just the waiting time. That's exactly what we're showing in episode 3 of our webinar series.

Judith Grass, managing director of Erlebnisberg Golm, shares her experiences live: How mobile ordering is changing gastronomy at Restaurant Grüneck and what that means in practice for guests and business. Together with Judith Grass (Erlebnisberg Golm) & Reto Nörpel-Schneider (Pricenow) and Kris Paasila (Inside Labs), we talk about: How does self-order work in practice and what does it really need? Shorter waiting times, more relaxed guests: How does this change the local experience? Smart upsells & data usage: What new business opportunities are emerging?

Many experience providers are familiar with the challenge: How can dynamic prices be explained transparently? What role do managers play when prices are discussed publicly? And what can the experience industry do to strengthen acceptance of dynamic pricing?

In the webinar, we talk about this together with Markus Redl, managing director of ecoplus Alpin GmbH and one of the influential voices in alpine tourism, and Reto Nörpel-Schneider (CEO & Co-Founder, Pricenow).

At Chäserrugg, there was a question that many experience providers are also familiar with: How do you deal with uncertain demand and how do you reach guests more often even outside of high season?

In the webinar, we talk with Alex Singenberger (Head of Marketing & Sales, Toggenburg Bergbahn) and Reto Nörpel-Schneider (CEO & Co-Founder, Pricenow) about how the classic annual pass was implemented as a subscription with monthly payment.