A simple webshop is no longer enough

When guests change, booking behavior becomes more short-term, and competition shifts towards experience providers, it's no longer enough to simply make tickets available for online purchase. You need a setup that grows with the guest.

In conversation: Masha Fux, Member of the Executive Committee of Touristische Unternehmung Grächen AG Reto Noerpel-Schneider, CEO and Co-Founder of Pricenow

We illustrate what this looks like and what it specifically means using the example of Touristische Unternehmung Grächen. We explore three questions: Guests are changing – what does this mean for online sales? Advanced Ticketing: How do you move from selling tickets to selling the entire experience? How do bookings transform into knowledge that flows back into the next season?