Monthly subscription instead of annual subscription: Why guests and companies attract

At Chäserrugg, there was a question that many experience providers are also familiar with: How do you deal with uncertain demand and how do you reach guests more often even outside of high season?

In the webinar, we talk with Alex Singenberger (Head of Marketing & Sales, Toggenburg Bergbahn) and Reto Nörpel-Schneider (CEO & Co-Founder, Pricenow) about how the classic annual pass was implemented as a subscription with monthly payment.