How dynamic pricing measurably optimizes revenue and online sales

A sunny Saturday in February versus a rainy Tuesday in November: The admission price is the same for both days, yet the demand is completely different. What happens when prices reflect actual demand?

Geert Gebben (General Manager, Tauern Spa Kaprun) and Jean Marc Mathias (Market Manager, Pricenow) use the Tauern Spa Kaprun as a case study to show what the journey from static to demand-based pricing looks like, what has changed in concrete terms, and what other thermal spas and leisure pools can learn from it.