Dynamic Pricing für Bergbahnen | Pricenow

About us

Through an ideal interplay of end-to-end price optimization, data analysis and eCommerce, we help our customers to achieve sustainable increases in revenue and an improvement in internal processes. From consulting to technical implementation, we offer a wide range of different services. We can rely on an interdisciplinary team with industry know-how and many years of methodological and IT competence.
Skiregion und Bergbahn | Pricenow


Our motto “Pricing – what we love to do” represents our working philosophy every day anew. We are enthusiastic not only about our service activities, but also about the industries and products we passionately praise. As a young team, we aim to respond flexibly to the individual needs of our customers and to put them into practice dynamically.

Contact persons

Reto Trachsel
CEO & Pricing
Jonas Meuli
Chief Revenue Officer, Verwaltungsratspräsident & Co-Founder
jonas@pricenow.ch+41 79 812 67 47 in
Judith Noerpel-Schneider
Dr. Matthäus Urwyler
Advisory Board
matthaeus@pricenow.ch+41 76 392 55 73in
Stefan German
COO & Product Owner Pricing
Birgit Kickinger
Market Managerin Austria
birgit@pricenow.ch+43 664 51 55 843in
Emanuel Wille
Project Manager
Rico Walter
Senior Sales Manager Switzerland & France
Veronika Büchi
Marketing & Kommunikations Managerin
Jean Marc Mathias
Market Manager Thermen & Attraktionen
Linda Moser
Customer Success Manager E-Commerce

Are you interested in our products and services? Contact us now:

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