«The dynamic pricing strategy enabled us to increase our sales and at the same time increase customer loyalty.»
– Thomas Rechberger, CFO, Engadin St. Moritz Mountains AG

Case studies

Be inspired by our successful projects in the mountain railway and tourism industry in the fields of dynamic pricing, data analysis and e-commerce.

Weisse Arena Gruppe
Bergbahnen Engelberg - Trübsee - Titlis AG
Engadin St. Moritz Mountains AG
SATELC
Silvretta Arena
Niesenbahn AG
Téléverbier SA
Aletsch Bahnen AG
Grandvalira NEVASA
Toggenburg Bergbahnen AG
Bellwald Sportbahnen AG
Moosalp Bergbahnen AG
Visit Vals AG
Bergbahnen Engstligenalp AG
NV Remontées mécaniques SA

Engadin St. Moritz Mountain AG

  • Dynamic Pricing
  • Business Intelligence Tool
  • Market research
  • Consulting
The market research with Pricenow enabled us to better identify the guests and their needs. The valuable results offer Engadin St. Moritz Mountain AG great potential to further develop the “Snow-Deal” offer to better meet customer needs. Thanks to the completely dynamic pricing for all online sales channels as well as the cashier’s counter/machine, different target groups with different willingness to pay are optimally addressed.

Weisse Arena Gruppe

  • Business Intelligence Tool
  • Consulting
Once again, the Weisse Arena Gruppe shows itself to be innovative: With the intelligent Pricenow Business Intelligence Tool, LAAX masters capacity control due to COVID-19 in an exemplary manner. The systematic data analysis also gives the Weisse Arena Gruppe the opportunity to further develop cost and customer management. Structured reports create an optimal decision-making basis for optimizing operational processes and identifying sales potential.

Niesenbahn AG

  • Webshop
  • Consulting
In order to depict the entire value-added chain of the world’s longest funicular railway in one web shop, Niesenbahn AG has opted for the Pricenow web shop. Guests of the Niesenbahn can book their entire mountain experience, from rail travel, restaurant and accommodation services to special culinary occasions and events, in an integrated web shop. The modern web shop and the user-friendly staff backend have convinced the Niesenbahn and its customers.
Discover Shop

Téléverbier AG

  • Dynamic Pricing
  • Market research
After a comprehensive analysis of guest behaviour on site and a profound data evaluation, Pricenow was able to develop a precise dynamic pricing model. Through elaborate pricing, the behaviour and demand patterns of ski customers are better taken into account and incentives are optimally set. Thus, the pricing project does not only include the introduction of dynamic pricing with the corresponding software, but also a comprehensive price optimisation, which was developed together.

Bellwald Sportbahnen AG

  • Dynamic Pricing
  • Webshop
  • BI-Tool
  • Consulting
Bellwald is one of Pricenow’s first customers. As an innovative pioneer, the cable car company decided to implement Dynamic Pricing, the BI tool and the Pricenow web shop together with us. Bellwald has thus opted for the holistic and integrated solution approach of Pricenow, which is proving successful:  Thanks to the fully dynamic pricing model, the earnings situation was sustainably improved and the online share of customer bookings increased from 0% to around 30% within one season. With the integrated BI tool, the generated data can be easily evaluated with a mouse click.
Discover Shop

Vals3000 AG

  • Webshop
  • Consulting
Together with Pricenow, Sportbahnen Vals3000 AG has opted for a novel approach: ski tickets can be purchased either directly online or from the ticket machines on site – there is no longer a ticket office for ski day tickets at the valley station. This new concept includes a user-friendly and modern web shop, which Pricenow developed for Vals3000 AG.

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