Between Mountain and Valley: The Art of Pricing in Ski Resorts

In the Alps, where each ski day unfolds its unique dynamics, pricing in ski resorts faces a complex challenge. The second article in the series "The Art of Price Optimization in Times of High Inflation" sheds light on crucial questions: When and why does a customer decide to buy a ski ticket? We delve deeper into the concept of perceived value and explain why customers do not simply pay for production costs, but how their consumption behavior is influenced by the perception of this value. Discover how traditional cost-plus models do not meet the market complexity in the ski resorts of the Alps and how a deeper understanding of perceived value leads to more effective pricing strategies.
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