Toggenburg mountain railways use the Pricenow webshop

January 20, 2021
The mountain railways on Chäserrugg are launching the Pricenow webshop for ski and rail tickets as well as season tickets this winter season 2020/21. The new module for season tickets for enthusiastic winter sports enthusiasts impresses with its modern design and customer-oriented sales process.

The 2,262-metre-high Chäserrugg is a popular excursion destination for natural winter experiences, refined local gastronomy and outstanding architecture. With pistes and winter hiking trails full of variety and views, the Toggenburg mountain railways delight connoisseurs and sports enthusiasts. In order to offer their guests a customer-oriented and efficient solution for purchasing railway tickets, the Toggenburg Bergbahnen have opted for the Pricenow webshop.

The guests of the Toggenburg Bergbahnen can purchase ski and railway tickets as well as season subscriptions via the webshop. The subscription module of the Pricenow webshop allows winter sports enthusiasts of the Chäserruggs to book their entire winter season quickly and easily online. In doing so, the guest can choose between different subscriptions and simultaneously book several subscriptions for different people in a single purchase process. In addition, the clever shopping basket function means that the selected products can always be edited.

«With the webshop, we are convinced that it was possible to integrate SwissPass, the E-Guma voucher system and our CRM. It offers us further possibilities for the future in the area of pricing and data analysis» Alex Singenberger, Marketing and Sales, Toggenburg Bergbahnen

With the connection of the Axess interface, the webshop is integrated into the access control system of Toggenburg Bergbahnen. Winter sports enthusiasts can buy their ski tickets online in the webshop and, thanks to the existing interface integrations, load them directly onto their SwissPass or an Axess card - and not only the railway tickets can be loaded onto the cards, but also the season tickets of the ski area. With E-GUMA, an important voucher system of the mountain railway industry is integrated and guests can easily redeem their vouchers in the webshop. The valuable customer data generated in the web shop is imported directly and fully automatically into the CRM system of Toggenburg Bergbahnen.

«With the different modules in the webshop, the customer can book his entire ski winter from home in just a few clicks! A customer-oriented process is very important to us, on the part of the mountain railway and the end customer. Our Pricenow webshop impresses with its modern look and ease of use - both in the front and back end.» Reto Trachsel, CEO, Pricenow

The management of the Chäserrugg mountain railways can easily and independently adapt their products and offers in the backend of the webshop with just a few clicks. In the next step, the web shop will be expanded with further offers from Toggenburg Bergbahnen - in the process, autonomous processing of the products by the management of the mountain railway will always be taken into account. This allows Toggenburg Bergbahnen maximum flexibility to optimally offer its products and services online.

Alex Singenberger: «What convinced us about the cooperation with Pricenow was the professionalism and the great flexibility. The young and dynamic team took our needs and requirements on board and implemented them.»

The need for digital customer solutions for the successful distribution of tourism services is met by the Pricenow webshop. A modern design and a high level of user-friendliness further improve the guests' online booking experience.

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