Every year, the municipality of Reichenbach honors its citizens with various awards. Among other things, the most successful professionals or athletes are honored. A special highlight is the innovation prize, which is awarded for innovative services and work. Pricenow was able to impress the jury with its range of services in the area of dynamic pricing and data analytics and win the innovation prize in the area of society.

In addition to our high-tech and digital software solution, the positive impact for the mountain regions was in the foreground. Sustainable price optimization and digital measures should secure the future of mountain destinations and keep skiing attractive for society. Another plus point was our success in the international start-up competition "Be an Innovator" by BearingPoint in Berlin, for which we were also honored with the award.