Valais Mountain Card: The pay-per-use option

What happens when one of Austria's most famous thermal spas stops using static pricing and starts managing rates based on data and demand? Tauern Spa Kaprun took this path together with Pricenow. In this webinar, we share an honest look at the onboarding process, implementation, and initial measurable results.

Walk through the turnstile, head out, pay later: what is simple for guests is a sophisticated, automated process in the background. The Valais Mountain Card is a pay-per-use card with 30 participating resorts. Guests pay only after their ride, automatically at the best available rate. For the mountain railways, billing and revenue distribution are also handled automatically.

In episode 8 of the Pricenow webinar series, we show how this works in practice. Nicolas Moix, CFO of Aletsch Arena AG, shares insights from day-to-day operations.