Agentic Commerce in the Experience Industry: When AI Books for Guests.

What if guests soon stop booking themselves, and an AI does it for them instead? This development has implications far beyond just a new booking channel.

Felix Wohnhaas (CTO) and Reto Noerpel-Schneider (CEO) from Pricenow explain what Agentic Commerce means for the experience industry: where this shift is already a reality today, what it means for brands, and what experience providers can do now.

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