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About us

Through an ideal interplay of end-to-end price optimization, data analysis and eCommerce, we help our customers to achieve sustainable increases in revenue and an improvement in internal processes. From consulting to technical implementation, we offer a wide range of different services. We can rely on an interdisciplinary team with industry know-how and many years of methodological and IT competence.


Our motto “Pricing – what we love to do” represents our working philosophy every day anew. We are enthusiastic not only about our service activities, but also about the industries and products we passionately praise. As a young team, we aim to respond flexibly to the individual needs of our customers and to put them into practice dynamically.

Reto Trachsel

Co-Founder & CEO

Jonas Meuli

Co-Founder & Data Analytics

Judith Noerpel-Schneider

Co-Founder & Sales

Dr. Matthäus Urwyler

Pricing & Customer Solutions

Julien Harnal

Market Manager France

Lukas Diener

IT Development

Anja Mühlemann

Data Analytics & Pricing

Florencia Kühne

Junior Digital Marketing & Sales

Piotr Teterwak

Data Analytics & Machine Learning