Pricenow and Inside Labs Announce Strategic Partnership to Strengthen Tourist Destinations, Ski Lifts, and Thermal Baths

June 25, 2024
Reichenbach im Kandertal, Switzerland, June 25, 2024 – Pricenow AG is pleased to announce its strategic partnership with Inside Labs AG. This cooperation aims to provide our tourism clients, particularly ski lifts, thermal baths, and tourist areas, with innovative and personalized guest experiences and to optimize their commercialization.

United Forces for Outstanding Solutions

Through the collaboration between Pricenow and Inside Labs, our clients benefit from the combined expertise of both companies. Pricenow specializes in pricing, e-commerce, and data analytics, while Inside Labs is a leader in data-driven marketing and customer engagement. Together, we create tailor-made solutions that enhance efficiency and added value.

Data Integration for Targeted Customer Communication

The cooperation enables a deep integration of our technologies. Data from the Pricenow Cloud Data Warehouse, including e-commerce transaction data, flows into Inside Labs' Omni Suite. This suite identifies relevant target groups and communicates with them through channels such as email, push notifications, or SMS. Additionally, Inside Labs' mobile app serves as an additional sales channel for our e-commerce solutions. By integrating customer engagement data from the Omni Suite into our data analytics platform, our partners can optimally commercialize their guest experiences.

A Common Best-of-Breed Approach

At Pricenow, we firmly believe in the future of open, scalable SaaS solutions. Our best-of-breed approach, combined with Inside Labs' specialized technology, ensures that our customers benefit from continuous development, high-quality solutions, and an attractive total cost of ownership.

Long-Term Collaboration and New Projects

Our successful collaboration with Inside Labs began several years ago with our first joint project in Laax, in cooperation with the Weisse Arena Group. We look forward to announcing further joint projects soon.

Comments on the Partnership

"This partnership illustrates our common goal of optimally meeting the needs of the tourism industry," says Reto Trachsel, CEO of Pricenow AG. "Through the integration of our technologies, we enable tourism providers to communicate personally with their guests, thereby increasing value creation."

Kris Paasila, founder and chairman of the board of Inside Labs AG, adds: "The combination of Pricenow's strengths in e-commerce, data analytics, and pricing with our capabilities in customer engagement and mobile apps offers our joint customers powerful and data-driven solutions."

Contact for More Information

Inside Labs AG

Via Davos Sulten 4

7017 Flims

[email protected]

Pricenow AG

Ogimatte 7

3713 Reichenbach i.K.

[email protected]

Link to the press release

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